Friday, September 8, 2017

Truett's Chick-fil-A, It's been our pleasure

Every successful design project begins with a willing and enthusiastic team, and boy, did we have a great one with Truett's Chick-fil-A in Newnan, Georgia. Collaboration was key - we met weekly with our Chick-fil-A client, graphics team, and the kitchen designer.  Day after day, we developed new floor plans, remaining focused on how the Chick-fil-A customer would experience each aspect of the space. 

We dove head first into the design challenge of combining the beloved Hapeville Chick-fil-A Dwarf House (opened in 1946) with the current Chick-fil-A concept.  The goal was to create something fresh and timeless:  the new Truett's Chick-fil-A.  Named after the Chick-fil-A founder Truett Cathy, Truett's celebrates his fun-loving and innovative spirit, and showcases the brand's heart and heritage.

With a little helpful inspiration from Truett Cathy's one-of-a-kind antique car collection, a trip to the Chick-fil-A headquarters, and a few too many chicken sandwiches, the design concept was underway.

A full-scale mockup was created down at Chick-fil-A's innovation center.  There we worked with the client team, physically moving elements around the space to see what felt just right. 

Each detail- down to the racing stripe painted on the wall, which paid homage to Truett's love of automobiles - was thoughtfully designed to support the new narrative of Truett's Chick-fil-A. 

Our client fully embraced the new design, but one element from the old Dwarf House was a "must keep" - the iconic red dwarf door.  Installing it in the new restaurant preserved the connection of long-time Chick-fil-A customers to the newly designed space.  

The new Truett's Chick-fil-A opened August 31st.  Devoted customers slept outside in tents (in the rain!) so they could be among the first 100 guests and win a free sandwich each week... for a YEAR!  

It was important for the space to honor and celebrate Truett Cathy:  his entrepreneurial spirit, his generosity, and his fun-loving nature.  Truett was a quotable man, and his sayings - carefully hand-painted on the white brick walls by a local artist - are sprinkled throughout the restaurant. Other hand-painted details include an evolution of the Chick-fil-A logo, from the early 1960s to present day, which patrons can glimpse while they wait in line to place their order. 

We're thrilled with how the design came to fruition, and couldn't be happier to participate in the future of Chick-fil-A.  
Thank you, Gwen Newland, for believing in ai3. 

Instagram Photo Credit:  @Mcneilsigns @dvdphoto @dantcathy

Thursday, February 9, 2017

Congratulations Kellen Minor, our newest Principal at ai3

Ahhhh, our dear Kellen - Special K.
A ridiculous perfectionist. An artist. A watercolorist. Beloved Snack-Provider. His gentleness and creative passion have found a home at ai3.  We love him for how much he loves his wife, Krystle, and his son, Rowan, and we won't forget his dog Roma, so named for his honeymoon destination in Italy.

To be a Principal, one must embrace all that we stand for at ai3.  Kellen's honesty, curiosity, accountability, and fearlessness to do his best for ai3 and his clients makes him a true asset to our studio.  Joining us in 2013, Kellen has led and inspired our studio to produce some of our best work.   

Congratulations to Kellen for earning this new title.  
We look forward to your future creations with the team here at ai3!

Fish Head Mock-Up for Dragonfly Miami; Actually 10' tall

I don't know what to say...
The beautiful family-  Krystle & Rowan
Serious about costumes- Office inside joke (dish detergent in dishwasher)

And, serious about Halloween home decor

Jason, Amy, Kerry, & Kellen at Cooking Class

Blame McLean if you're ever frustrated.  He brought you here ;)

There's Roma!

Kellen was a big part of the award-winning design for Cooks & Soldiers

Rowan and Kellen

Yep, you're stuck with us!
The Alps- Kellen's inspiration for a BrewPub design, sigh....