Friday, October 22, 2010

Influencing our approach

We watched the documentary, "Objectified" as part of an ai3 RECESS lunch, to kick-start a discussion about product design.  Here are a few ideas I'd like to influence our approach to designing products:

1.  Consider the Extreme Users- Because the middle will take care of itself (i.e. strong/weak, young/old); Observe these Users
2.  Rapid Prototyping- Constantly try to verify what your drawing in CAD
3.  Edit. Edit. Edit. - It shouldn't feel like it is designed at all.
4.  Get Out!  Which has spawned an entire movement in our office to have unassigned desks, only laptops and iPads.
5. Environmental Impacts- Not just what it's made of but how it's shipped to and from and disposed.
6.  Revisiting the Archetype- The ultimate benchmark.  We are adding a human scale, crafted detail, or a cultural reference to something that's probably been around forever.

But in the end, a product needs to mean something to YOU.  You are the only audience that matters. If your house were on fire and you had to grab a handful of items- what would they be?  We're sure it doesn't matter who designed it or why....

This is what you said...this is what we heard.

The new ai3 logo mark.

Sometimes simple things need very little explanation.

"Chocolate".    -See what I mean.

Thursday, October 21, 2010

Start with WHY? - The tipping Point

When leaders begin with the right motivation, people are inspired to follow.

"People don't buy what you do, they buy "why" you do it.
"In talking about what you believe, you will attract those who believe what you believe. We follow those who lead, not for them, but for ourselves. And it's those who start with "why"... that have the ability to inspire those around them or find others who inspire them." -Simon Sinek

ai3 believes we can change the world with thoughtful design that articulates life's stories.

be inspired...

Temporary Architecture or the Start of a New Process?

While driving this weekend, I happened upon a Lo-Fi building installation that got me thinking about what we do as architects and designers and how we go about doing it.

A regular, run of the mill warehouse has been converted into a temporary paper art installation by way of a letter-sized, tiled image on paper (presumably printed from a normal, every day printer) and applied to the front facade. It has a very unique, dynamic quality as the leaflets blew in the gentle wind.

I believe that the artist was freed from any expectation of permanence and building performance, allowing them to creatively experiment at a low cost, producing a pure expression of art.

Could this be a new starting point for architectural design and our processes for architectural expression?

Wednesday, October 20, 2010

A EV car focused on the driver experience....WHAT!

Tesla Motors is bringing the Model S to market in 2012. The approach taken will change the EV game. Wired magazine chronicles the birth of a new type of car company out of the ashes of the industrial age.