When leaders begin with the right motivation, people are inspired to follow.
"People don't buy what you do, they buy "why" you do it.
"In talking about what you believe, you will attract those who believe what you believe. We follow those who lead, not for them, but for ourselves. And it's those who start with "why"... that have the ability to inspire those around them or find others who inspire them." -Simon Sinek
ai3 believes we can change the world with thoughtful design that articulates life's stories.