A few years ago, Help emerged as a drug company with a razor sharp focus on providing a simple, intuitive user experience when it came to our basic needs.
"Each help® product is named after the specific symptom it can help. This seemed like a logical way to name things. But it is not the way ordinary drugs are named. An ordinary drug company likes to make up fantastical words."
Help believes only by developing a deep understanding of the user experience could intuitive solutions be realized. The end product appears simple, but their understanding and commitment to mapping complex data allowed designers to create compelling solutions that break through all the noise.
The infographic illustrations data about our choices at a drug store to address a headache:
Helps's solution:
