Recent observations by The New York Times, New York Times Style magazine and Skift, suggest that businesses are trying to cater to the "grunge-meets-geek-meets-grad-school" crowd.
These editorials discuss "Brooklynizing" and Brooklyn's influence on areas in industrial-chic neighborhoods across the world, including Canal-St. Martin, Paris.
I grabbed a few images of hotel designs influenced by this need to feel authentic. One of the first to perfect this industrial-vintage-repurposed style was the Ace Hotel. The Wythe Hotel in Brooklyn and the Hotel FABRIC in Paris are referenced in the below articles.
http://tmagazine.blogs.nytimes.com/2013/03/17/brooklyn-the-brand/
http://skift.com/2013/11/07/what-makes-hipster-hotels-work-from-brooklyn-to-paris/#9
http://skift.com/2013/11/07/what-makes-hipster-hotels-work-from-brooklyn-to-paris/#9
