Pop Up!

The concept of the pop up restaurant has serious legs and will gain a huge following in recent years. The idea of creating a dining experiment that will go away forever in a matter of months or days is ultimately exciting for anyone who wants an exclusive experience. Cue those romantic ideas of a true speakeasy. Imagine an up and coming chef opens a place right across the street from your office that will only be open for 30 days. He or she is experimenting with new concepts and doesn’t have the ability (yet) or the desire (ever) to open a restaurant...do you support it? Now if the line to this restaurant is out the door for 30 days and you can't get in, would it drive you crazy? Damn right it would. Not only does the conversation about the design of the space have a real start and end date, the restaurateur, the chef, the designers and the patrons all have a moment in time to connect on a very exclusive and somewhat intense level. The result is a type of food fraternity. Pop up is about access, not ownership. It is about variety and spontaneity that could change on a moments notice…. In a very connected world, a restaurant can and now does live as a conceptual construct and every once in awhile lives at a corner near you. Pop. Gone.

First Post 2011

In the spirit of the Dutch we are toasting in
2011 with a sugar high! Hup! Happy New Year!

PS - Donuts make us happy! Feel free to send some over...